Mind the gap

Image: marketingweek.co.uk I read a very interesting article on Marketing Week earlier recently about the disconnect between brand promise and the actual experience delivered. According to the Chartered Institute of Marketing, brands risk losing customers because they fail to deliver the experience promised in their swanky marketing campaigns. Apparently this is down to the boardroom, marketing...+

EU e-Privacy Directive: Practical Guidance Issued for Affiliates

With the Privacy and Electronic Communications Regulations (PECR) 2011, more commonly referred to as the EU e-Privacy Directive, set to be enforced on 26th May this year I’ve definitely noticed a lot of noise around the subject recently. Just yesterday, eConsultancy published the results of a survey they sent out to over 700 marketers on...+

We’re shortlisted, not once, not twice but four times for this year’s Performance Marketing Awards

They might not be happening until 15th May, but the anticipation for the 2012 Performance Marketing Awards is already starting to build. The reason I love the Performance Marketing Awards is because they really seek to highlight the great value that performance marketing delivers for brands. Despite now being worth £5bn, all too often performance...+

Internet Retailing Response: Education will eradicate consumer barriers to online shopping

Internet Retailing posted an interesting set of results from a YouGov poll for VoucherCodes.co.uk this Friday. Their findings revealed that of the 2,015 British adults that took part in the poll, 49% have yet to purchase groceries online with 28% declaring that they would never buy groceries on the web. The matter of purchasing furniture...+