Gary Bicker has over 8 years experience in online and affiliate marketing, managing the affiliate activities of advertisers such as HSBC, WHSmith, Eurostar, Debenhams, Barclays, Lloyds, Ernest Jones, ASDA, Virgin Atlantic, Mazda and more. He has extensive knowledge of many vertical sectors including retail, travel, automotive and financial services, working with advertisers and publishers alike, and has experience in a broad range of online disciplines, working on online branding activity for Procter & Gamble and B2B marketing initiatives for UK SME’s. Gary joined affilinet in the UK in 2010 as Publisher Services Director before being promoted to Operations Director, focusing on delivering a growth strategy for our quality publisher base, and ensuring our technology and service offering are market leading. Most recently Gary has been appointed to the position of UK MD, with a remit to further develop and expand the business in the UK. Interview with Gary Bicker.