Written by Aziz Bokazini in Events on 11 May 2012

Mobile advertising fever in our Dutch office grew to even greater heights this week as Jeroen Raaphorst and I made our way to the 3rd edition of the Mobile Convention Amsterdam.  Divided into 5 topic areas on paper this one day conference appears to cram a great deal of insight into what is effectively a working day! read more »

Tags: affilinet Netherlands, mobile, mobile optimized website

Written by Lauren Herbert in Events on 4 May 2012

Last night made way to the affilinet Pub Quiz. And oh what a pub quiz it was. The whole affilinet team gathered with agencies, publishers and advertisers to celebrate all things Pub Quizzical. It had all the ingredients of a traditional English pub quiz- a cosy public house setting with some good real ale, burgers, chips and an entertaining host to silence the storm when things got competitive! read more »

Tags: affilinet pub quiz

Written by Christine Traub in Events, Insight on 1 May 2012

As the digital crusaders of the UK will know, last week saw the 20^th anniversary of Internet World 2012.  affilinet took the opportunity to survey our fellow attendees, uncovering that whilst mobile might be grabbing all the headlines, the digital and marketing industry isn’t quite ready to give up on offline just yet….

65% of respondents stated that they believed mobile, online and offline all have a role to play in the future of marketing due to the importance of being able to ensure they’re reaching consumers at all stages of their purchasing journey. A further 1 in 6 stated that offline still had a lot give and they would continue to invest heavily in it.

Despite this vote in confidence that offline still has a role to play, the respondents were split down the middle when asked if in the future they would invest more in mobile rather than online and offline. read more »

Tags: Internet World, mobile, mobile analytics, offline, research