Written by Paul Brown in Insight on 14 May 2012
To say that mobile marketing is the next big thing is a bit like saying that Simon Cowell has a bit of cash. Mobile marketing might not be new, but it is hitting the big time. According to a report from Rutberg and Co., VC investment in mobile marketing and advertising companies went from $128m in 2010 to $592m in 2011. As smartphones proliferate, it is widely accepted that this trend will only accelerate.
While mobile has opened up a host of opportunities for marketers to capture the hearts and wallets of the one in five consumers who begin their purchasing process via their mobile, however, it has also created some barriers for traditional advertising. Many consumers have become totally engrossed in their mobile world. How many people look out of the bus or car window and see the billboards on their way to work? These days many people seem to have their eyes glued to the small screen. read more »
Tags: mcommerce, mobile, multi-channel, smartphone
Written by Gary Bicker in Insight on 10 May 2012
In recent months we have seen some of the biggest names in travel from Tui to Thomas Cook stake their future on creating a more agile online model. The aim is to engage consumers at different stages of their purchasing journey in a bid to drive commercial growth.
This strategic move reflects how consumers’ purchasing habits have changed in recent years. No longer do the majority of people plan their summer holiday six months or more in advance as my parents did when I was young. Instead we’ve adopted a much more last minute approach to travel and the internet fulfills this need. Rather than hitting the high street to compare deals, hotels and flight times we can do this all from the comfort of the sofa. read more »
Tags: big data, Collaboration, travel
Written by Christine Traub in Events, Insight on 1 May 2012
As the digital crusaders of the UK will know, last week saw the 20th anniversary of Internet World 2012. affilinet took the opportunity to survey our fellow attendees, uncovering that whilst mobile might be grabbing all the headlines, the digital and marketing industry isn’t quite ready to give up on offline just yet….
65% of respondents stated that they believed mobile, online and offline all have a role to play in the future of marketing due to the importance of being able to ensure they’re reaching consumers at all stages of their purchasing journey. A further 1 in 6 stated that offline still had a lot give and they would continue to invest heavily in it.
Despite this vote in confidence that offline still has a role to play, the respondents were split down the middle when asked if in the future they would invest more in mobile rather than online and offline. read more »
Tags: Internet World, mobile, mobile analytics, offline, research
