Written by Lauren Herbert in Insight, Opinion on 12 April 2012
Here at affilinet, we are conducting a short partner survey which we run bi-annually to help us to improve our products and services at affilinet for you. Through the survey, we aim to gain a deeper insight into the requirements of our customers and market trends. Your participation will provide us with this insight and assist us in further optimising our offering with your needs in mind.
We know time is precious so the short survey will take only 2 minutes to complete. read more »
Tags: advertiser survey, agency survey, publisher survey, research, survey
Written by Gary Bicker in Insight, Opinion on 28 February 2012
Internet Retailing posted an interesting set of results from a YouGov poll for VoucherCodes.co.uk this Friday. Their findings revealed that of the 2,015 British adults that took part in the poll, 49% have yet to purchase groceries online with 28% declaring that they would never buy groceries on the web. The matter of purchasing furniture and health & beauty products online met a similar response with half of UK consumers disclosing that they have never made an online furniture purchase.
Respondents stated that the key barriers to making these types of online purchases were delivery times, the returns process and a lack of web-based customer service. To overcome these, advertisers need to consider the onsite experience they are creating for the consumer. They need to consider how different online marketing channels can help with conversions and confidence within their market. read more »
Tags: consumer education, creative assets, delivery times, ecommerce, groceries
Written by Chris Hauth in Insight, Opinion on 21 February 2012
The digital market place is fascinating and the rapid growth and development within the industry never cease to amaze. In my role as Strategy Director, my new team and I spend a lot of time looking to the future, here are the key trends I see shaping the marketplace over the next 12 months.
1. The true emergence of mobile
Mobile marketing has been growing slowly over the past five years, it’s only now we’re starting to witness the channel driving significant commercial value for non-operator businesses. Between 3.5% and 5% of all sales in the European online market are already generated purely via a mobile handset, and that excludes tablet devices. We have already witnessed massive growth in the number of orders generated in this space in the first 6 weeks of the year and we see 2012 as the turning point, especially considering the current chasm between actual time spent on mobile devices and real mobile advertising spend (See Mark Walsh‘s in Online Media Daily: ). In 2012 we predict that there will be significant shifts of advertising budget from online to mobile, and that a coherent m-commerce strategy will be essential for any e-commerce player by the end of 2012. Dependent on the country in the EU we will see between 10-15% of all eCommerce sales coming from a true mobile device (excl. tablets) read more »
Tags: affilinet, big data, mobile, social media, strategy
