Performance Marketing Insights London 2015

We had another successful two days at this year’s Performance Marketing Insights event. The affilinet coffee van was in full swing across the two days supplying delegates at the event with freshly brewed artisan coffee and our special ‘affilinetacinno’. We were also able to bring along the 30 publishers who won a day one pass to the event after completing our publisher survey earlier in the year. This gave long tail affiliates who would not normally be able to attend the chance to come to the event, meet with advertisers and hand out the publisher information cards that we provided. On the day they got the chance to listen to various sessions on the conference agenda including our MD Helen Southgate’s session- ‘affiliates are the lifeblood of the industry- why are we letting them down?’ This data-led session showcased the results of our publisher survey, before looking into why advertisers should be working with the long tail.

To view Helen’s full presentation from the event please click here.

A couple of our team members attended Performance Marketing Insights for the first time this year. With a fantastic line up of speaker sessions at the two day event I asked them to give me an account of their experience.

Stephen Hoang- Senior Account Executive

PMI was a great event. I saw a lot of familiar faces, which is always nice. I think that being able to catch up with publishers as well as advertisers face to face is incredibly beneficial, especially if you can do it all in one day. Overall it was a very productive day for me, and I enjoyed talking to all those that came over to our stand, whether it was to catch up or for a cup of coffee.

Michael Foley- Consultant                           

PMI – what a fantastic event!

Being extremely new to the industry of affiliate marketing, the PMI event has definitely taken my knowledge to the next level. Having spoken to some influencers in the industry, and getting a better understanding of merchants, publishers and agencies, I am more confident in the field that I have joined.

The PMI event is a great networking space, meeting people from all walks of life, different sectors and a variety of knowledge, experience and wisdom that everyone shares generously.

I look forward to next year – meeting all that was there in 2015 and new faces to come in 2016 and of course to absorb the wealth of knowledge floating around at the Performance Marketing Insights Event.

Until next year…

Serena Masih

Serena Masih

Serena is a Sales and Marketing Executive at affilinet and her main responsibility is to provide ongoing support to both the Sales and Marketing teams. Serena maintains the sales and marketing database, events, communications support and manages affilinet's social media and online presence.
Serena Masih

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