Yesterday 51 performance marketing professionals gathered at the luxurious and centrally located Covent Garden Hotel for Thomas Cook Airlines exclusive event- putting the fun back into flying.
The event, organised in conjunction with affilinet played host to a number of publishers including, Skyscanner, Cheapflights, Yieldify and Savoo and showcased the Thomas Cook Airlines brand and its offering to customers.
The presentation, led by Helen Atkinson, Online Partner Marketing Manager at Thomas Cook Airlines gave attendees an insight into the company’s brand proposition and offering. Guests were also shown the company’s new and improved fleet and given an overview of the online and social activity that Thomas Cook Airlines are putting at the heart of their business, presented by both Tom Morey, Senior Marketing Manager, and Nick Sandham, Head of PR.
During the presentation attendees were put to the test and given a chance to win a Premium goody bag in the Grand National race quiz, to coincide with the launch of the Thomas Cook Airlines Premium service that is now available on selected flights. Winners received a Thomas Cook Airlines blanket, along with a mouse mat, calculator and luggage label to utilise on their travels.
Following on from the presentation attendees networked, whilst enjoying a selection of homemade canapés and complimentary wine and beer in the Fortune Foyer Room.
“Everyone at Thomas Cook Airlines thoroughly enjoyed our event and it was great to see so many partners in attendance. We are extremely excited about where we are moving to as an airline so it was important for us to share what we have be doing and our vision for the future.
We hope everyone found it informative and are looking forward to helping us communicate our work to our customers. It also seems the goody bags and quiz were a hit, so will certainly be replicating at the next event!”
Helen Atkinson, Online Partner Marketing Manager, Thomas Cook Airlines
Thanks to all those who attended the event and made it such a success.