affilinet launches dynamic ad creative tools

The 2013 IAB OPM Study revealed that there are just 12,000 active publishers in the UK. affilinet has seen a strong opportunity to rectify this situation and diversify the UK affiliate base releasing dynamic ad creative tools aimed at simplifying the process of making money from blogging and online publishing.

The two new products, Performance Ads and Performance Links, automate both display and native advertising, via our user-friendly platform. Coupled with a new affiliate communications strategy and improved sign-up process it is our aim to drive more sales from long-tail publishers and bring both new publishers and bloggers into the marketplace.

Performance Ad’s at a glance

Traditionally affiliate network creative only features one brand and has been placed contextually by publishers. This means that visitors to a specific page can only see the message of one brand, regardless of whether that is relevant to them or not. affilinet believes this approach lowers publishers’ earnings and is reflected in the results of the OPM study.

In contrast Performance Ads allows publishers to take just one ad code per ad unit on their site, it then uses intelligent, data-driven, customer-led targeting to serve the right message, at the right time, to the right person, lending to higher engagement than other market solutions.

Benefits for advertisers include:

  • True reach that cannot be bought via trading desks and other sources
  • Relevant and targeted adverts lending to higher conversion rates
  • Performance Ads brings new publishers and bloggers into the marketplace

Benefits for publishers include:

  • Quick and simple sign up to the affilinet platform
  • Easy integration of intelligent display ad units into your site
  • Banners are available in most of the industry standard sizes, which means creative will be available from the maximum number of advertisers.
  • Targeted adverts mean more relevancy for your readers and ultimately more earnings from your website
  • Get paid when you earn as little as £25

Performance Links at a glance

The second element within affilinet’s long tail tool box, Performance Links automates the placement of tracking links within editorial content. Using affilinet’s native advertising technology, this user-friendly tool enables publishers to integrate one ad code and hold relationships with multiple advertisers, a process which traditionally has been time consuming.

 Benefits for advertisers:

  • Hold a relationship with multiple publishers at any one time
  • Text links offer a subtle and engaging way for consumers to connect with your brand
  • Create commercial relationships with bloggers producing quality content

Benefits for publishers

  • Easy integration which allows you to hold a relationship with multiple advertisers
  • Make money from editorial whilst retaining reader experience on your site
  • Easy integration of text monetisation into your site
  • Get paid when you earn as little as £25

Interested in trailing our new automated ad formats?

Advertisers are welcome to contact our consultants for advice on how our intelligent ad formats can work for their business.

E: newbusiness-uk@affili.net

T: +44 207 067 2480

Publishers, sign up now to trial our simple, automated ad formats now!

Sophie Parry-Billings

Sophie joined affilinet as a Marketing Executive in September 2013, after an internship in PR. She is responsible for pro the implementation of the UK marketing strategy and raising brand awareness through events, PR and online activity.

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