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Performance Marketing Guide 2013 launches

A4u has rolled out an updated version of its Performance Marketing Guide for 2013. The PDF document details everything you could possibly want to know if you’re looking for a grounding in the sector.

The new edition comes nearly a year and half after the inaugural Performance Marketing Guide 2011 saw the light of day. Since then, there have been a numerous new developments in the space, all of which have been discussed in the document.

Check out affilinet’s contribution to the Data & Analytics guide from page 134 where we delve into the real value of data, how to get the basics right and how to harness data to drive profit and become more accountable.

Download the Performance Marketing Guide for 2013 here.