To start off the 2015 edition of our Day in the Life series on our blog we sat down with Aimee Cook, Marketing Manager at IntuDigital to find out more about her role and IntuDigital’s unique offering in the market. Find out more below.
How long have you worked at IntuDigital?
I’ve been at IntuDigital for 6 months now but have been in the affiliate industry for over 5 years. It’s been an exciting 6 months! Although intu is a FTSE100 company the digital offering is still very new so it’s constantly adapting and evolving, so there’s always an exciting task on my to do list every day.
What does your role at IntuDigital involve? Tell us a bit about your typical Monday morning.
I oversee the email and social strategy. I also work with the intu shopping centre marketing teams to ensure that their events are reflected on the website and that intu.co.uk is promoted in shopping centres. I’m also looking after the affiliate strategy and helped to set up the proposition with the team. It’s still very new but we’re seeing lots of growth and are constantly getting new advertisers on board.
My Monday mornings start with a 9am management meeting where I update the team on all marketing activities, I then dive into my marketing and email calendar to check everything is on track for the week. I’ll then either have a meeting with the group marketing team, an advertiser or perhaps even an intu shopping centre visit!
Tell us a bit about IntuDigital and its unique offering in the market.
intu own 18 shopping centres across the UK including the likes of intu Trafford Centre and intu Lakeside. IntuDigital is intu’s digital proposition, intu.co.uk. intu.co.uk aims to allow our customers to shop at their intu shopping centre wherever they are 24 hours a day, effectively offering a multi-channel shopping experience.
At intu.co.uk we aim to add value with editorial content which you can see in our ‘Inspire Me’ content hub. We have a content and design team in-house who create these features from scratch. We also want to offer exclusive and unique deals to our intu customers whether these be online or offline.
Could you give us a quick overview of your site to potential advertisers?
We have a wealth of exposure options for our advertisers and with 2 million monthly visits on average there’s plenty of opportunity! We can offer dedicated editorial features, solus emails and competitions. We can even look to offer much larger exposure packages including homepage and Wi-Fi takeovers. There’s so much we can do, all that those advertisers have to do is ask…
What tips would you give to advertisers looking to stand out in the online retail market?
Strong content with beautiful imagery that really adds value to the customer. A great example of a retailer that offers this is Sweaty Betty. Alongside their products they offer work out videos and fitness challenges – a great way to engage your customer and to get them active on social shouting about your brand.
What was the last thing you purchased online?
I really wish I had something cool to say here… But my last online purchase was a Game of Thrones novel. I have the longest Amazon wish list which I’m slowly working my way through!