Getting to know – Jess Markwood at

JessMarkwoodWith London Fashion Week just round the corner we thought we’d get to know Jess Markwood, Editor of the UK’s first shopping social networking website for women (and winner of affilinet’s 2010 international poker tournament!) We talk LFW, this season’s catwalk trends and what’s coming up for and umbrella company Aigua Media Group.

Describe yourself in 3 words?
Quirky, poker-winning-fashion-obsessed stylista

So, we’re heading towards London Fashion Week, how will it impact on your business?
God I can’t believe Fashion Week is just around the corner again, I’m only just recovering from the last bout of Fashion Flu!
LFW is a very busy time for OSOYOU and Aigua Media. We try to attend and cover most of the shows, aiming to get the runway reports live on the sites the very same day the show has taken place. It’s important for us to be ahead of the game as our readers have come to expect fashion news from us as soon as it happens. We also cover street style, spotted celebs, new trends and of course the after parties!

What are you excited about seeing on the catwalk this season?
Holly Fulton’s SS11 show was by far my favourite show in September so I can’t wait to see what she has in store for us this time around. Ashish, Topshop Unique and Christopher Kane are other favourites of mine so I’m looking forward to those too.

What’s your worst fashion faux pas?
Where to start?! I used to ice-skate when I was younger and had a beautiful leopard print mini-skirt that was so short I had to wear matching leopard print knickers over my leggings. I was also known as ‘Rainbow Glasses’ at school. I’ll leave that to your imagination…

Are there any upcoming designers we should keep an eye out for?
Holly Fulton for sure. Falguni & Shane Peacock are another one to keep an eye on.

How do you see your site portfolio developing in 2011?
Ahh, now that would be telling! We have big plans for OSOYOU and indeed the rest of the Aigua Media Group in 2011. Expect new designs, a much improved search facility and all sorts of other surprises.

Does being backed by an incubator company enable you to be quite creative with how you develop the business?
We have a very clear vision for OSOYOU, but are always open to new ideas. The joy of being part of a start-up is that you have the opportunity to be more flexible and creative.

Is there anything the networks need to be thinking about for you in 2011 to ensure you continue to feature their brands products across the sites?
FEEDS! We publishers hate to sound like a broken record, but you have no idea how much impact a good, clean feed can make. Also, keep me up to date on new collections, promotions, sales and any other news-worthy stories. I head up the editorial across the whole Aigua Media Group so even if it might not be relevant for OSOYOU, we may still be able to cover it on one of the other sites.

What’s your greatest achievement (professional or personal)?
Overcoming my belief that not going to university could hold me back in my career. I now realize that being the editorial director of a large online publishing house at the age of 25 is down to hard work and not a qualification.

Do you have a grand or greatest ambition that you’re working towards?
Well, I rather ludicrously signed up to cycle 400km across Kenya in February 2012, so learning to ride a bike again is my ambition for this year. But work-wise the goal posts keep moving!

What trend could you not live without this season?
Fur (faux of course) and leopard print. Oh and wedge ankle boots.

Ending on a nice note, what’s your idea of perfect happiness?
I’m pretty happy at the moment to be honest! But to be surrounded by good friends, eating good food with the sun shining is my idea of perfect happiness. Simples.

Next week we are getting to know Nicola Dunger who recently joined affilinet as Key Account Manager.

Serena Masih

Serena Masih

Serena is responsible for affilinet’s marketing strategy in the UK and for raising brand awareness through events, PR and other marketing activities.
Serena Masih

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