Jessica Ramsden is Retail Business Development Manager at mydeco.com and joined the company shortly after it was established. We find out what the business has in store for the coming months and what interior design trends we can expect to see on their site next season.
When designing your own home interior, what would be your statement piece of furniture?
As I rent in London I don’t tend to buy large items of furniture. I try and make the place more personal using beautiful vintage prints and framed illustration. Cushions and throws can instantly make a place look more like home! However, I do think that a great dining table is such an important aspect to where you live – it’s the place to gather friends around for dinner and parties.
Brent Hoberman is Executive Chairman of mydeco, do you think his online experience has had an impact on how mydeco is perceived by advertisers?
Definitely. Brent remains a real visionary in the online/ecommerce space; he obsesses over how technology can solve consumer problems, and pushes the company to innovate in terms of the tools we build like the 3D room planner, and the experience we give customers. Hopefully advertisers perceive us as always finding new ways to engage an audience, and just a little bit geeky about the technology!
Having a keen interest in interior design, what is your recommended stylish London hang-out and what makes it special?
I live around and go out in notting hill area and there are some cool places here. The Dock kitchen at the top of Ladbroke Grove is particularly stylish (it’s designed and owned by Tom Dixon) but another favourite is E&O. Hix and the Experimental Cocktail Club in Soho are also great for drinks or dinner.
We noticed that you studied architecture, what architect would you most like to have lunch with?
Recently mydeco ran some coverage and competitions with the architect Richard Meier and so a lot of the team got to meet him (sadly not myself). I think Zaha Hadid would be pretty interesting to meet from interviews I have read… but maybe a little scary!
What factors encourage you to work with advertisers and what could advertisers do to ensure that a partnership with mydeco is optimised?
We are very keen to work with those retailers who are providing our users with great products to choose from. Although we work with all home and interiors sites it is important to me personally that we work with the kind of places I would shop at myself!
In terms of optimising the retail presence on mydeco through the affiliate model it is important that retailers come to us with an open mind on the commercials. We’re pretty flexible about the way we work with partners and we offer retailers numerous opportunities to manage their presence through the way they allocate their spends.
There are lots of factors taken into account when we determine the rankings across the shopping and search; essentially we want to produce the most useful results for our users. CTR and keyword relevancy play a huge part but we are introducing aspects such as user engagement (wishlisting, use of products in designs etc), which should help them to discover products from more unusual and quirky retailers.
What interior design trends can we look forward to in AW2011?
You should check out the mydeco insider profile! We have seen a real focus on colour for AW11; clashing, pop and block. There are also trends for the utiliatarian; wooden surfaces and industrial detailing and the ‘Geographique’; travel inspired homewares. Another key trend that is picked out is the ‘Handmade’ but this isn’t crafty. It’s more about knits and ‘upcycling’.
What does the future hold for mydeco? Do you have any other exciting projects in the pipeline you can tell us about?
We have recently employed a new Head of Boutique and we are hoping to enforce a similar business strategy across the rest of site; a more design orientated experience for our users with a focus on product.
We have some exciting developments that are currently under wraps but we will be launching very soon!
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