Getting to know – Maureen McDonagh at Nectar

MaureenMcDonaghWith the British Gas adverts announcing their partnership we’ve been seeng a lot of Nectar recently. Everyone is familiar with the countries most popular loyalty programme and we wanted to get to know their Head of E-Commerce Maureen McDonagh a little more too.

Hi Maureen, describe yourself in three words
Competitive, driven, impatient.

If you weren’t Head of E-commerce at Nectar what would you be?
Irish Dancing Teacher

What do you like to spend your nectar points on?
Lots of holidays through Expedia and plenty of books to read on holiday with Amazon!

Do you think there is anything networks could be doing to support your business goals in 2011?
Networks could go one step further by providing insight into industry trends. As a publisher you only see your own results and the world from your point of view whereas the networks have visibility across all their merchants, multiple sectors and across all types of publisher and it would be great to understand industry standards to benchmark our performance.

What’s the best thing for you working in the partnerships and affiliate industry?
Results driven, challenging and fast paced plus, you get to meet lots of interesting people across so many sectors and backgrounds.

Do you see Nectar competing with the cash back and voucher sites in the UK?
Nectar is in a unique position where loyalty and voucher codes are just part of what we offer. Shopping through is also about making sure you get the offers you want based on how you shop, when you want and how you want, it’s more rewarding and intuitive than anyone else in the market. We have just launched our affiliate platform on the Nectar app too so you can now shop on the move!

Serena Masih

Serena Masih

Serena is responsible for affilinet’s marketing strategy in the UK and for raising brand awareness through events, PR and other marketing activities.
Serena Masih

Leave a Reply

Your email address will not be published. Required fields are marked *