Getting to know – Peter Rowe at affilinet

PeterRowe120 This week we interviewed Pete Rowe, Managing Director of our UK operation to find out a bit more about what makes him tick and what affilinet UK have in store for 2011. Next week keep your eyes peeled for our interview with Gillian Makepeace, Affiliate Marketing Manager at Debenhams.

Let’s get to know you a bit more, describe yourself in three words.
Dad, Husband, MD.

What is your favorite website?
Mashable, Football365, BBC

The last thing you bought online?
Diesel Jeans

Skiing or surfing?
Skiing (every day if I could)

Grand Theft Auto or Singstar?
Neither. Growing up in the 80’s and 90’s it has to be Mario (world or kart) or (4 player) Goldeneye.

Now back to business, you’ve been at affilinet since the set up of the UK office in 2005, what’s been the biggest highlight so far?
Firmly establishing affilinet as one of the market leaders in the UK is the main highlight for me personally. It’s been a real pleasure to work with many great employees, advertisers, affiliates and agencies. There are some amazing people in the industry and it’s been good to work with them. It’s also been exciting to see how many of the affiliates have grown and evolved over the last 5+ years.

Where do you see affilinet UK heading in the next year?
I want to continue to grow our business and offer market leading solutions to our clients, on both sides. As a company I believe affilinet are well placed to do this and we have a raft of exciting new developments, tech and otherwise, which I am looking forward to rolling out in 2011.

What should we be watching out for in 2011?
In general we will see the value of data increase and as a consequence greater sophistication in managing digital channels. 2010 saw tentative steps to integrate offline with online and this is sure to proliferate in 2011 as publishers look to expand their reach even further. As a pan European network we have seen a greater number of publishers look at expanding their businesses across Europe – again I see this trend continuing as domestic markets develop or saturate. Social media and location based services will also become more and more established.

What do you see the industry challenges and opportunities to be for the year ahead?
The key challenge for me is understanding how affiliate marketing fits into the wider digital sector. I believe the industry as a whole needs to fully grasp how the diverse elements relate and interact. Looking further afield we see a rapidly changing landscape that encompasses affiliate networks, ad networks, retargeting, predictive retargeting, ad exchanges, social media, search etc. In my opinion the (wider) industry is very fragmented and we should see consolidation and convergence over the coming years. This presents both challenges to everyone operating in the space but also opportunities. Specifically as a channel I definitely see more opportunities than challenges and the general consensus is that online sales will continue to grow in 2011.

Next week we’re getting to know Gillian Makepeace, Affiliate Marketing Manager at well-known high street retailer Debenhams.

Serena Masih

Serena Masih

Serena is responsible for affilinet’s marketing strategy in the UK and for raising brand awareness through events, PR and other marketing activities.
Serena Masih

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