Rob Berrisford has been in the affiliate market for several years, with experience both on the advertisers and publisher side. He was the founder of group buying site Crowdity.com and has most recently joined Marko Media as Chief Commercial Officer. In this edition of Getting to Know, Rob talks Myvouchercodes.co.uk, hidden gems and mighty ducks.
You used to have a regular 80s DVD night with some pals in the industry. What film character are you most like?
I would like to see myself as Emilio Estevez from the mighty ducks, but I am probably more like Howard the Duck.
How do you think voucher codes compare to other incentives in the market?
There are highs and lows, the main issue is that building a voucher code site is much more straight forward than other areas of incentive marketing, meaning we have huge numbers of competitors. This in turn means that we can’t take our eyes off the ball for a second. There is always someone looking to take your place.
MyVoucherCodes.co.uk has been running the ‘Hidden Gems’ newsletter for small to medium advertisers. How successful has this activity been in terms of offering increased brand exposure to these advertisers?
It has been great for us and for our smaller advertisers. We are in a difficult position, our users respond best to the huge online brands which makes it difficult for us to give additional exposure to smaller companies. Hidden Gems has been perfect for our SME client base.
Vouchers have been around a while, so have you, what fresh perspective did you think you can bring to the sector when you started your job as CCO?
That makes me sound old. Hopefully you will see lots of new and exciting things coming out of MVC towers over the next few months.
You’re a keen traveller and skier – do you think you’d go into a Vegas flat-share with Pete Rowe or buy a house in Barbados a la Mark Pearson?
I would prefer a chalet in Chamonix as would Rowe. Although a little holiday in Barbados would be nice right now (hint hint)
What makes the dream advertiser and what would you really like to get across if you could brainwash advertisers?
An appetite for discounting is the main thing we crave. Some merchants will never heavily discount, which dents the sales levels we can deliver. A great discount gets amazing results.
Voucher codes is competitive market, what USPs will you be playing on the most?
This will be changing quite a bit over the next few months, keep your eyes peeled.
We’ve heard you’re a bit of a foodie and enjoy lunching out. What eating establishment has wowed you the most recently?
Meat Liquor is the place to be right now.
In her leisure time Lauren enjoys live music events, spontaneous adventures, vintage shopping and making attempts to master Italian.
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