Steve recently joined the affilinet team as a Consultant . I decided to ask him a few questions about his role and his thoughts on the industry.
You recently joined affilinet what do you think so far? Was it what you expected?
I have been really impressed with affilinet so far. It is a great team, really welcoming and a great atmosphere, exceeding my expectations which to be honest were quite high as I have worked with affilinet in my previous roles.
Tell us a bit about your role and what it involves?
My role is ‘Sales Consultant’ with the aim to bring new merchants onto the network with the focus on big and premium brands. Dealing with both incoming enquiries and sourcing leads, we provide a consultative service to ensure the partnerships we set up are suitable for both parties.
You have worked in the affiliate industry for 4 years now. What do you think will be the key developments in the affiliate marketing industry this year?
I think the key areas of development will be continued mobile growth and the affiliate channel gaining the deserved recognition from merchants that haven’t understood this in recent times.
The mobile side to the industry has been the main talking point on all the companies I have worked in. This focus will continue as users gain more confidence to purchase all products via mobile. Initially we saw a difference with minor products such as clothing, being purchased via mobile but the more major purchases such as holidays were less. This will be part of the growth, with more and more merchants using responsive sites it is now just as easy, if not easier to purchase anything via your mobile device. Although many merchants fully understand the importance the affiliate channel brings there are still those who have their doubts. I feel this will be another development this year with merchants realising the value affiliates bring. With the range of options on offer growing with regard to publisher types, merchants will see the instrumentality of sales, which is an objection I have had to battle in recent years.
As a consultant, what are your top tips for clients wanting to join the network? What are the key benefits of the affiliate channel?
What is there to lose? We can aid in the growth of your business, build relationships with key partners and in turn hit your targets. Make sure the network you join is right for you, it’s not the quick sale, and it’s the continued benefits to both parties that matter.
How would you describe yourself in 3 words?
Short, happy and fun
What was the last thing you purchased online?
A Newton Faulkner CD