Market Watch: Spain

Market lowdown
The IAB’s Adex Benchmark for 2011 reported that by the end of this year the total Spanish online advertising market will be worth €925m, and eMarketer has forecast that it will have grown by approximately 11%. Affilinet expects the performance market to track just ahead of this forecast around 11.7%.

Affilinet in Spain
Our Madrid based team are driving this growth across the publisher mix, but are seeing particular success when working closely with data owners and email specialists.  Affiliates working in this sector are massively out performing all other publisher business models year to date.  If your business has access to opt-in data in Spain, please get in touch and let us help you monetise.

Food for thought
According to research by Semiocast, Spain is one of the chattiest nations in the world, at least by Twitter standards.  Recent research places it number 3 in terms of percentage of active accounts.  Have you investigated how you can leverage traffic on this platform?  More that 10 million people now have Twitter accounts in this market.
In terms of Facebook approximately 58% of people have an account and the average cost per click is $0.30, this compares favourably with $0.72 in the UK. There is a real opportunity for publishers to leverage arbitrage tactics here and for advertisers to potentially take advantage of a lower cost per sale.

Look out for Market Watch: The Netherlands coming soon!

Paul Brown

Paul Brown has over 7 years in online, 6 of those in affiliate marketing.At affilinet Paul is a Senior Strategy Manager and also the UK office’s Product Champion. Paul has an extremely high level of technical know-how and was responsible for developing our Pay Per Call technology and retargeting solution. He has spoken at several industry events, including ad:tech, Affiliates4U Expo and the IAB Affiliate Forum. Previously Paul was Affiliate Executive at Carphone Warehouse and Affiliate Manager at Alliance and Leicester.
Out if hours Paul is at his happiest drinking wine, eating cheese, travelling the world, playing sport and discovering new music and film.

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