As you may know, we have recently expanded our physical presence across Europe to include offices in both Switzerland and Austria. This development enables us to offer local dedicated support and meet the growing demands of the performance marketing market in these regions. We asked Managing Director of Switzerland, Matteo Schuerch, what opportunities lie ahead for affilinet CH.
What is your personal strategy for the business?
affilinet has been active in Switzerland for over 15 years. At the end of 2012 we decided to step up investment in this exciting market by opening an office in Zurich and developing our own independent Swiss platform. Most importantly we began to build up a local team to take care of our Swiss clients. For the first few months we focused on the migration and activation of the existing Swiss clients onto the Swiss platform. Now we started acquiring local clients. Which means not only Swiss advertisers (like the newly launched STEG computers and electronics) but also Swiss publishers. Only by actively managing the two sides of the affiliate business is it possible to generate successful partnerships.
What are your dreams and aspirations for the Swiss office?
Fast growth, high profitability, and efficiency are definitely some of key factors I’m looking at and aim to achieve. Are these the most important ones? What I actually dream for our Swiss office and for our team is actually based more on softer skills. I want affilinet to be regarded as the point of reference for performance marketing in Switzerland, with a key focus on innovation. I want our network to be recognised by the market as the network that provides quality, safety, and transparency. I want our team to be seen and respected as a strategic marketing partner for many Swiss businesses. This makes us different, and this will make us even more successful!
Have you noticed any differences between the different affilinet markets?
Yes, absolutely! I’m confronted on a daily basis with international clients who want to enter the Swiss market -or vice versa – and therefore I can see the differences between the European markets. In order to be successful in our market you need to know its characteristics. Switzerland is a very peculiar market: a multitude of official languages (65% German, 20% French, 6% Italian), own currency (Swiss Franc), and is not part of the European Union (even if located in the middle of it). However this doesn’t make it less attractive as a market for international businesses. These apparent initial challenges are mitigated by a booming e- commerce market, young online marketing sector, high average basket value and decreasing import complexity.
What’s most effective in the Swiss market?
Other than the, hopefully obvious, decision of working with affilinet Switzerland? Humour apart, if I could provide three tips, they would be:
– don’t ignore French speaking part of Switzerland
– provide prices in Swiss Francs
– be flexible in the remuneration models you pay our publishers (CPM and CPC are common in Swiss campaigns)
If you’re interested in working with affilinet in Austria or Switzerland don’t hesitate to get in touch here.
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