Festive Fever: One In Six Britons Has Completed ALL Of Their Christmas Shopping!

New research has revealed the preparation of the country in the run up to Christmas, with two thirds of people having started their Christmas shopping already and one in six having completed it. Furthermore, of those who have finished all of their Christmas shopping, more than half have all the parcels wrapped and ready.

In spite of not even reaching December yet, one in six Britons have confessed to having all of their festive shopping complete; with the majority of these so prepared that they have even wrapped all of their gifts already too.

Our research looked to investigate Britons’ shopping habits come Christmas, and when the preparations begin. 2,746 Britons were polled as part of the independent research, all of whom were aged 18 or over and said that they celebrate Christmas.

All respondents were first asked, “Have you started your Christmas shopping yet?” to which just over two thirds (67%) stated that they had. They were all then asked, “Have you completed your Christmas shopping?” to which one in six (15%) stated that they had already finished their festive shopping.

Of those that had completed their shopping already, they were more likely to be male (54%) than female (46%). The vast majority (81%) stated that they did ‘most or all of the Christmas shopping online’. More than half, 52%, also stated that their presents were already wrapped and ready to be given away come Christmas.

The same group of respondents were asked, “Why have you completed your Christmas shopping so early?” to which the most common answer was ‘to spread the cost’ (73%), followed by ‘I save more money doing it early’ (53%) and ‘I get too excited to wait’ (49%).

When asked if there were any drawbacks to being so organised, however, the majority of respondents confessed that ‘presents are likely to be found before time’ (43%), ‘I miss out on Christmas offers’ (39%) and ‘I have to guess what people will want ahead of time’ (34%). A further 11% said that they miss out on ‘the experience of shopping at Christmas time’.

UK Managing Director at affilinet, Helen Southgate, said the following:

“The ease of shopping online, plus the need to spread the cost or save money, can motivate shoppers to get ready far earlier than you’d expect; and this is a sensible move. You also don’t need to worry so much about products selling out, busy queues or long delivery times.”

Serena Masih

Serena Masih

Serena is responsible for affilinet’s marketing strategy in the UK and for raising brand awareness through events, PR and other marketing activities.
Serena Masih

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