HomeServe adopts integrated approach to affiliate marketing with affilinet

HomeServe today announces that they have appointed affilinet as affiliate marketing partner of choice.

homeserveThe program will run on a twelve month basis and will exclusively use affilinet’s network of publishers to drive customers to HomeServe’s business. affilinet will run a traditional affiliate marketing programme for HomeServe, driving traffic and sales via affilinet’s network of online publishers. This part of the programme will principally support HomeServe’s emergency insurance products, increasing sales across the portfolio.  

The campaign will also use affilinet’s new call tracking technology to join HomeServe’s online marketing campaign to the offline world by working with affiliates to drive phone calls to the HomeServe call centre. To do this, affilinet will generate unique phone numbers relating to HomeServe’s callout service, which can be published by affiliates both online and offline. All the numbers are trackable, so that HomeServe and affilinet have visibility over which affiliate is responsible for each lead generated to the call centre. This allows the team to record which combination of affiliates are successfully driving online and offline business, while ensuring all affiliates are correctly attributed for sales and leads generated.

An Introduction to Homeserve

HomeServe was created as a joint venture with South Staffordshire Water in 1993, with an investment of £100,000. The home emergency business grew quickly and within 10 years accounted for two thirds of the company’s profits. In 2004, South Staffordshire Water plc demerged from the Group and the company changed its name to HomeServe plc. HomeServe is now a FTSE 250 company, with a market capitalisation of over £1 billion. We are continuing to grow in all our markets and are always looking for new partners and commercial opportunities.”

Why promote Homeserve?

  • Adjustable CPA’s dependent on volume
  • Sales periods to help conversion
  • Flexible merchant willing to provide unique copy
  • Open to specific ideas and suggestions. Will consider all opportunities


The HomeServe affiliate programme pays out up to £45 for each confirmed insurance policy
Combined products – £45 per sale
Gas, Boiler and Heating products – £35 per sale
Landlords and Apartments products – £15 per sale
Electrical products – £15 per sale
Plumbing and Drainage products – £10 per sale
PEST products – £10 per sale
Water Supply Pipe Cover – £5.00 per sale

Cookie lifetime

30 days

For more information on the Homeserve program you can contact Kevin Sutton at

Serena Masih

Serena Masih

Serena is responsible for affilinet’s marketing strategy in the UK and for raising brand awareness through events, PR and other marketing activities.
Serena Masih

Leave a Reply

Your email address will not be published. Required fields are marked *