Huggies brings on board affilinet and Mindshare for lead generation campaign

We’re delighted to announce that Huggies has joined the network and are launching their first ever performance lead generation campaign.
We’ve partnered with Mindshare for this campaign which is specifically aimed at positioning Huggies Pull Ups as the lead brand for potty training education.

Lead generation is exceptionally effective in terms of exposure and return on investment it delivers. The campaign is very targeted in order to ensure that the people signing up to the Potty Training Camp Pack are highly relevant and therefore will engage with the Huggies Pull Ups brand and make the most of the information available as they potty train their toddlers.

By working with publishers that include MagicFreebies, Freemax and WRM, we are primarily focused on email and integrated offers with partner sites. The goal is to motivate parents to sign up to a Potty Training Camp Pack at, which includes advice and fun accessories such as a progress chart, door hanger and coupons. The aim of this campaign is to build a highly relevant and active community with which to carry out a targeted six week communication programme.

To find out more information on this campaign please contact me at

Claudia Duffy

Claudia joined the affilinet team as Campaign Manager in 2010. The role was created to manage all lead generation and CPL campaigns. Claudia is responsible for maximising these campaigns and helping clients achieve a healthy ROI as well as recruiting and liaising with publishers. Claudia was previously a Publisher Account Manager at Clash Media.

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