Introducing our new brand identity and corporate strategy

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Last week saw the official launch of our new brand and strategy. It’s the culmination of many months of work and so we very much hope you like what you see!

I wanted to take a moment to give you some insight into the thinking behind our new approach. There is a lot of chatter about our industry and whether or not it is stagnating. I don’t believe that it is. I think there is plenty of opportunity for growth, but that in order to seize these we need to be more strategic and build value for advertisers in the affiliate marketing channel. This means moving away from a tactical approach and instead demonstrating how affiliate marketing influences consumers throughout their purchasing journey – not just at the last click.

Arguably affiliate marketing is the only digital discipline to touch the consumer at all points during the decision making process. We need to distill this insight and use it to create bespoke, data driven intelligence that drives an ever increasing ROI for advertisers.

To do this requires a team that isn’t afraid to push boundaries, develop strategic recommendations and be creative. And to do that requires a level of expertise and knowledge that isn’t easy to come across in our industry.  Here at affilinet we’re lucky that our client and publisher services teams both have on average five years experience. They’ve got the smarts and savvy to help our clients explore new opportunities and deliver great affiliate campaigns.  They’re the reason that we’re able to offer a premium level of service. I wrote recently in The Drum that good people are worth paying for and it’s true.  Like all things in life, good quality is worth the investment because rather than a stagnant programme, you have one that is consistently exceeding your expectations and supporting your business.

Quality doesn’t just stem from people though. It should run through the heart of any affiliate program as there is real value to be derived from being more proactive in how it is managed and monitored. Quality has a huge role to play in underpinning programs that support advertisers brand credentials, drive incremental sales and lead to customer retention and acquisition.

In short, we are an affiliate marketing company with a performance mindset. We know what we do well and we want to focus on that, whilst at the same playing a key role in defining the future of our industry and how it is viewed by our digital peers. So get ready because the new look affilinet has arrived!

Helen Southgate

Helen Southgate

Helen Southgate joins affilinet from BSkyB, where she was responsible for the broadcaster’s online marketing planning and strategy. Southgate has eleven years experience in performance marketing and in 2011 was the IAB Affiliate Marketing Council Chair. Her primary focus is to grow business in the UK, but she will also work alongside other country managers to grow the network at a European level.
Helen Southgate

About the Author

Helen Southgate joins affilinet from BSkyB, where she was responsible for the broadcaster’s online marketing planning and strategy. Southgate has eleven years experience in performance marketing and in 2011 was the IAB Affiliate Marketing Council Chair. Her primary focus is to grow business in the UK, but she will also work alongside other country managers to grow the network at a European level.

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