Yesterday PerformanceIN released their second digital supplement following on from a roundtable discussion, which focused on voucher codes.
The digital advertising spend report published by the IAB in conjunction with PwC earlier this year found that in the UK voucher publishers amassed £111 million in advertiser spend. Voucher is clearly an important part of the digital industry and one which has been a point of debate recently.
This digital supplement explores the subject of voucher codes and gives a true insight into the future of our industry and the voucher code channel as a whole. As usual the roundtable provided basis for a lively discussion featuring thoughts from leading industry figure heads including our UK Managing Director, Helen Southgate.
The first panel debate focused on the voucher scene in today’s industry exploring voucher code growth in comparison to other affiliate types, consumer’s reactions to promotions and discounting, reliance upon discounting and consumers changing behaviour towards voucher usage. The second panel explored social and user-generated vouchers a topic which has had the spotlight in the industry recently.
“Often when it comes to social sharing, clients worry about a loss of control. However, as I have said before, user-generated content within the voucher space has been around for a long time and would continue to be regardless of whether the affiliate channel existed or not. It is a wider challenge that publishers, networks and advertisers need to work together to understand better and use in the right way”
The last panel explored how the industry can work more efficiently with vouchers, looking at relationships between advertisers and voucher publishers, the sharing of data and network’s use of technology solutions to alleviate wider voucher code challenges.
“Like any publisher and advertiser relationship, or any relationship in fact, it is all about communication-listening, managing expectations and delivering what you say you will”
To download and read the free supplement click here