As one of the world’s leading leisure travel groups with over 170 years experience, Thomas Cook will consolidate their European partner marketing program with a cohesive strategy across key European markets with affilinet.
Having undergone vast international online expansion, Thomas Cook currently operates in 6 geographical segments in 22 markets and are ranked number 1 or 2 in all core markets. When partnering with affilinet, their aim was to consolidate their pan European presence while retaining regional expertise to facilitate further growth in the channel. Affilinet, as one of the most established European networks, is now set to support this strategy through a single platform which will centralise reporting, drive program optimisation and above all provide fantastic new opportunity for publishers!
By migrating to a new network, publishers are able to take advantage of a number of benefits such as product level tracking to enable publishers to see what customers are booking, to allow for better optimisation and smarter program management. They will also be able to utilise innovative creative and widgets via the Thomas Cook affiliate hub.
The affilinet publisher interface will additionally provide more transparency between affiliates and advertisers and “will enable us to achieve operational efficiencies and reach a larger partner base” says Marcos Guerrero, Marketing Director at thomascook.com.
Publishers on the program will also receive pre payment of validated commission, regardless of when the advertiser pays the network; an additional bonus of being part of this best in class European marketing program.
Thomas Cook have streamlined from eleven providers to one, and in doing so will enhance their relationships with affilinet Germany and the Netherlands and extend their marketing partner activity to Austria and Switzlerland. This strategic international approach, with a dedicated Thomas Cook team at affilinet across key European markets will in turn give publishers scope to work with a brand on a more international basis.