Driving broader business value from affiliate marketing

In my job I am constantly in conversations with account managers and clients trying to convince them of new ways in which we can utilize the performance nature of affiliate marketing, outside driving sales.  The idea being that we really do have the potential to drive broader business value and new customers from our publishers.

I was reading the article ‘Why your email list isn’t growing’ on Get Elastic this morning, and it got me thinking about how powerful affiliates can be in increasing the prominance of email address capture for brands.

The space on a brand’s site is going to be fought for by many products, messages and marketers – so why not consider using a small amount of your acquisition budget to trial some email gathering through affiliates, using search, their own email lists or even social media?

That’s enough thinking for Friday…

Serena Masih

Serena Masih

Serena is responsible for affilinet’s marketing strategy in the UK and for raising brand awareness through events, PR and other marketing activities.
Serena Masih

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