Has the traditional affiliate model died?

Stop the press!  This guy’s about to roll out and rehash a topic which has been done over and over.  Well, what I actually want to do is talk more about how things are so different, diverse and attractive in the affiliate space today.

By traditional affiliate model what I am referring to is the types of sites which were prevalent 6 or 7 years ago and covered broad retail, travel or consumer categories, or were very specific to only a small number of affiliate programs; what I am not talking about is tracking, payment models or how relationships are managed.

The affiliate industry feels like it is broadening and developing rapidly right now, and has been doing so quite nicely for the last couple of years, through innovation from new entrants and some very entrepreneurial established players, as we see an ever increasing interest from businesses offering proximity mobile solutions, retargeting, dynamic ad serving and social media propositions.  When talking to clients about the options available to them it is still common to be in a position where they are very pleasantly amazed at what is available to them through the channel and I’ve often had conversations about whether it’s all been happening in pockets whilst so many have been activity looking at the astonishing growth in email, voucher and cash back affiliates.

That always gets me thinking about what it might be like to not be so immersed in the affiliate world, having to cover what’s going on from so many angles!

With what I see coming on to the affilinet network I believe that the more traditional model is still quite actively growing as a response to the scale of advertisers from all corners of the online world who are entering in to the affiliate space.  We have seen some very program / market specific affiliates coming to work with us through winning business with WWF, WeBuyAnyCar & uSwitch, as well as smaller brands such as Baby Security & Rutland Cycling.

I still see strength and value in all manner of more traditional affiliate sites and am always keen to see more and more coming on to the network enabling us to increase the reach of all our programs.  Also we see many more partnerships forming between affilinet and long standing affiliates as they have stood the test of time and have huge knowledge which is essential to our industry.

Serena Masih

Serena Masih

Serena is responsible for affilinet’s marketing strategy in the UK and for raising brand awareness through events, PR and other marketing activities.
Serena Masih

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