People – more than just statistics

I’ve been talking a lot recently with people internally, clients and colleagues within the industry about the importance of people. I know it sounds like a cliché to say that your business is nothing without good people, but it really is true.  The expertise, knowledge and general digital savvy of the team here at affilinet is what our clients really value about us and underpins our ability to offer a premium service.

Of course anyone can say that their team is really smart and knows a lot of ‘stuff’ but I decided to do some digging and came out with some interesting stats about the UK team. For example, did you know that on average the experience level across the UK account management team is five years? Or that people in that team have, on average, been with us for almost three years (two years and eight months if you want to be exact). Our longest serving member of staff has been here since 2005.  This level of experience is, I believe, why we boast one of the strongest customer retention rates in the business. Some of our key accounts have been with affilinet since it launched in the UK some eight years ago. Or perhaps advertisers stay with us because key account managers only look after six accounts, advertisers get the dedicated resource that they need. Whichever way I look at it, I see great positives.
There aren’t many MD’s in this industry that can reel off these sorts of stats and perhaps fewer still that can make a connection between the quality of their staff and business growth.  In the first half of the year affilinet grew overall by 13.4%, completely bucking the industry trend. Here in the UK, we grew key accounts by 38 per cent in the first half of 2013 compared to the same period in 2012.  And it isn’t just our business that has benefitted from this increase as commission paid to publishers by key accounts also rose in the first half of the year by 29%.

When I look at that statistics above, I know it is thanks to our people that we’ll meet our big ambitions for the future.  And that I’m very lucky to be heading up a team with such insight and commitment.

Helen Southgate

Helen Southgate

Helen Southgate joins affilinet from BSkyB, where she was responsible for the broadcaster’s online marketing planning and strategy. Southgate has eleven years experience in performance marketing and in 2011 was the IAB Affiliate Marketing Council Chair. Her primary focus is to grow business in the UK, but she will also work alongside other country managers to grow the network at a European level.
Helen Southgate

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