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Getting to know…Tanja Baumann, Marketing Manager at affilinet

Having come to the end of her 3 months stay in London we sat down with Tanja and quizzed her on her exchange experience, as is customary on this blog!

What are the three words that best describe you?
Funny, outgoing, helpful.

Tell us a bit about your role at affilinet.
I work in the marketing department and have a variety of tasks to do. The one I like most is organising our client events and trade fairs. I also take care of our SEO/SEM activities and social media accounts. Previously I’ve worked on a few video projects as well. What I really like about my job is that I get insights into many different sectors of marketing and I need to be creative all the time.

We were lucky enough to have you here in the UK office for the three months! What drew you to London?

Well, if you would have asked me that question in December I would have said that it was definitely not the weather. But I must admit that the weather is not as bad as people always imagine. Indeed, it was much nicer then it was in Munich within the last three months.
The main reasons I wanted to go to London were to improve my English and get to know the British culture. The marketing team in UK is really progressive and I wanted to learn a lot from their marketing perspective and become more familiar with the English market.
And if these are not enough reasons to go to London, I have a few more to add: Topshop, Victoria’s Secret, River Island, New Look, Pull & Bear… 🙂

Are there any noticeable differences you’ve observed between the German and UK markets?

Just today I was told that you don’t tend to give out cookies to your clients as we do in Germany… Our clients would end the partnership if we left out the cookies… No just kidding! There are a few differences within the markets but there’s nothing huge. We approach clients a little differently, but as I said it’s not that you have to deal with two completely different worlds.

What are your tips for making sure a company’s marketing efforts work internationally?
Don’t just assume that marketing activities that work well in your own country will also work as well in other countries. Every market has its specific needs and customs as well as customers who differ a lot within the countries. You have to get to know the market first, before you start selling and promoting your products there.

How would you describe the German team?
The German team is great, especially the team that I work in – the marketing team! My colleagues are brilliant and I’ve missed them a lot during this exchange. I was really lucky that I had you guys making me feel really appreciated and welcome here.

What was the last online purchase you’ve made?
A combi ticket for Madame Tussauds and Sealife.

You certainly managed to fit in a lot of the sights when you were here. Any tips for visitors?
You really don’t need to do the London Eye – Go to Sushi Samba instead, you’ll have an incredible view there and two cocktails for the same price of the London Eye ticket.

Have you taken anything away from your exchange experience?
Yes, definitely. It was the first time that I’ve spent so much time on my own and that I had to sort out everything by myself. So I learned a lot about myself and I gathered lots of new ideas that I will hopefully be able to implement in my personal and professional life. Last but not least the best thing that I take away are some great friendships that I made during my stay. They made my time in London really special and I hope they will visit me in Munich at some point.

About the Author

Marketing Executive at affilinet UK

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