Written by Gary Bicker in Insight on 10 May 2012

In recent months we have seen some of the biggest names in travel from Tui to Thomas Cook stake their future on creating a more agile online model. The aim is to engage consumers at different stages of their purchasing journey in a bid to drive commercial growth.

This strategic move reflects how consumers’ purchasing habits have changed in recent years. No longer do the majority of people plan their summer holiday six months or more in advance as my parents did when I was young. Instead we’ve adopted a much more last minute approach to travel and the internet fulfills this need. Rather than hitting the high street to compare deals, hotels and flight times we can do this all from the comfort of the sofa. read more »

Written by Lauren Herbert in Events on 4 May 2012

Last night made way to the affilinet Pub Quiz. And oh what a pub quiz it was. The whole affilinet team gathered with agencies, publishers and advertisers to celebrate all things Pub Quizzical. It had all the ingredients of a traditional English pub quiz- a cosy public house setting with some good real ale, burgers, chips and an entertaining host to silence the storm when things got competitive! read more »

Written by Christine Traub in Events, Insight on 1 May 2012

As the digital crusaders of the UK will know, last week saw the 20^th anniversary of Internet World 2012.  affilinet took the opportunity to survey our fellow attendees, uncovering that whilst mobile might be grabbing all the headlines, the digital and marketing industry isn’t quite ready to give up on offline just yet….

65% of respondents stated that they believed mobile, online and offline all have a role to play in the future of marketing due to the importance of being able to ensure they’re reaching consumers at all stages of their purchasing journey. A further 1 in 6 stated that offline still had a lot give and they would continue to invest heavily in it.

Despite this vote in confidence that offline still has a role to play, the respondents were split down the middle when asked if in the future they would invest more in mobile rather than online and offline. read more »