First Utility milestone -1 million customer accounts!

affilinet have been working with First Utility since November 2013 and are delighted with the news that they are the first independent energy supplier to reach 1 million customer accounts. First Utility is strongly challenging the established Big Six energy providers by creating cheaper, clearer and more accurate gas and electricity, helping the ever increasing consumer market looking for lower priced energy in the UK.

What resonates well to us is that the First Utility brand puts the customer first – their price freeze last winter is testament to this. Since launching in 2008 First Utility have helped customers save over £100m by continually offering low prices and challenging other suppliers in the energy market. Currently First Utility customers can be expected to save up to £213* a year, being the cheapest energy company on the market for 23 out of the last 35 weeks.

First Utility now accounts for over 2% of the residential energy market and May 2014** saw more consumers switch to independent suppliers than the Big Six, for the first time.

To mark their growth milestone First Utility have announced the creation of the First Utility Foundation which will see 1% of profits each year being used to help support vulnerable families and individuals who live across the UK, building on their existing community engagement programmes currently in place.

Riman Verma, Digital marketing manager, First Utility commented:  “Hitting the 1m landmark is significant and our digital channels have contributed greatly in our acquisition efforts. Performance marketing has and continues to grow as a leading channel in getting consumers engaged in the market and encouraging them to switch and save.”

Steve Weller, CEO at uSwitch commented: “This is a great achievement by First Utility as more and more people are voting with their feet and switching away from the big six to newer providers, in pursuit of lower prices and better service.  Today’s news is a vote of confidence to new entrants, and provides a much-needed wakeup call to the big six – if they want to hold on to their customers, they need to raise their game. Smaller suppliers are representing a real threat and are here to stay.”

Join the First Utility program now and earn up to £40 commission on every successful switch that you drive. For more information about First Utility and to sign up to their affiliate program click here.


* Customers switching both gas and electricity at between 1st March 2014 and 22nd June 2014 are projected to save an average of £213 per year. The over £100m estimated savings figure assumes that each customer (550,000) has saved £213. Prices vary by region and usage. The calculations and comparisons used here are based on OFGEM average usage data of 3,200kWh of electricity and 13,500kWh of gas at the national average

** Energy UK switching data:

Daniel Lancioni

Dan has 5 years’ experience in affiliate marketing and is currently one of the Account Directors in the UK team. As an Account Director, Dan’s main responsibility is to devise and execute top level strategies for affilinet’s advertiser, based on pre-determined KPIs. He is also an active member of the IAB legislation committee, which aims to provide a transparent framework for all advertisers, publishers, agencies and networks within the industry.

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