Written by Paul Brown in Opinion on 8 May 2013
News that CERN is restoring the first ever web page twenty years on is a gentle reminder to some of us that perhaps we aren’t as young as we like to think we are. Unlike today’s young ‘whipper snappers’ some of us had the readjust and learn to use the Internet. Inconceivable to some, but the truth for many of us.
Reading the news got me all nostalgic. I’m not sure if you remember your first web encounter but the first thing I did was set up a Yahoo address. I was completely fascinated with instant messenger and the little italics ‘typing’ that informed me my mate was writing a response. The next thing I did was to set up one of the first Jamiroquai groups. In my defence it was the 90’s. And to be fair, it has 194 members. Not sure they are exactly active….. read more »
Tags: cern, internet
Written by Pete Rowe in Opinion on 5 November 2010
In this article I’ll take a look at how internet retailers can best prepare their marketing campaigns for the festive rush online and how affiliate marketing can help direct consumers to their websites to make their Christmas purchases.
Thinking about Christmas may seem like a distant prospect for consumers just back from their summer holidays, but planning activity for the festive season will already be underway for many e-tailers. The consumer stampede online to buy Christmas gifts offers businesses the chance to seriously boost profits, so carefully planning marketing activity to outdo the competition takes months. read more »
Tags: affiliate channel, affiliate marketing, affilinet, Christmas, Christmas purchases, Cyber Monday, Debenhams, e-tailers, eRetailing, high street, internet, internet retailers, marketing campaigns, sales
Written by Christine Traub in News on 1 August 2010
In July the affilinet European marketing teams got together and decided to do some consumer research to explore the online purchasing habits of consumers and how they respond to the techniques brands are adopting to better engage with them. The main findings were particularly insightful for retailers:
- 71 per cent of UK consumers cite price as a key factor when making a purchasing decision
- 95 per cent of Europeans state that voucher codes do not negatively impact brand perception
- Nearly half of Europeans find trying products for size a major obstacle when buying online
read more »
Tags: affiliate marketing, affilinet, cash back, cost-concious, e-tail, internet, online, purchasing decision, research, voucher codes