eRetailing at the most wonderful time of the year

In this article I’ll take a look at how internet retailers can best prepare their marketing campaigns for the festive rush online and how affiliate marketing can help direct consumers to their websites to make their Christmas purchases. Thinking about Christmas may seem like a distant prospect for consumers just back from their summer holidays, but...+

Pan European research shows UK is the most cost-conscious market in Europe

In July the affilinet European marketing teams got together and decided to do some consumer research to explore the online purchasing habits of consumers and how they respond to the techniques brands are adopting to better engage with them. The main findings were particularly insightful for retailers: 71 per cent of UK consumers cite price...+