I recently attended the Affiliate Huddle 2017 for the first time at the Congress Centre, London. The day was packed with seminars covering various issues in the industry as well as many panel discussions including the travel experts panel, a publisher panel, International Affiliate panel and the event finale- the ask the networks panel.
It was a great opportunity to see some old and new faces in the industry. The event kicked off with a fantastic talk by Michael Long (Hotels.com) about what inspired him to write his book (‘The Mock Olympian’) and completing many running events around the world. Other highlights included Daisy-Blue Tinne’s session, which explored how we can engage with the culturally curious and Zak Edwards’ presentation on ‘Don’t be Awesome! (Just be alright at everything!)’.
Overall, it was a great opportunity to learn about various aspects of the industry followed by the Pepperjam after party at SushiSamba!
Here is what some the team had to say about the day:
Chris Quartey – Senior Account Executive
“The event was good – the main highlight being the first talk from Michael Long (Hotels.com). Also, the talk regarding Automation was good and focussed on some interesting points such as centralising commission activity.
Eilidh Whyte – Senior Account Manager
“I found the GDPR talk the most interesting as I was aware of some aspects but not how it would affect my role. I think it is something we all should be aware of whether we are in a CRM role or not. The sooner the guidelines are out, the sooner we can start putting processes in place to ensure affilinet does not come into jeopardy of receiving a fine.”
Adam Abdo – Senior Account Manager
“GDPR was a ‘’hot’’ topic at this year’s Huddle. Darryn Hall founder of Dynamic Path presented his take on the legislation. The former SaleCycle CRO highlighted the complexity that companies are facing with interpreting GDPR and explored the potential paths to address adequately. It was clear from the post presentation discussion and questions that a significant gap exists between companies in both the level of GDPR knowledge and their readiness. Recent Spiceworks research shows 60% of UK businesses have not started preparations for the impending changes. “
I look forward to attending the event again next year!