Q&A: Ombeline de Lencquesaing, Sheerluxe

We are excited to announce that affilinet are sponsoring Sheerluxe for the fourth year running. Ahead of the event we decided to sit down with Ombeline de Lencquesaing, Sponsorship and Events Manager at Sheerluxe to find out more about the event and what attendees can expect. Find out more below.

  • Firstly, could you give us a quick over view of SheerLuxe B2B conference? 

Every year we host a two-day eCommerce conference that brings together industry leaders, consultants and suppliers to share their knowledge and advice about all things eCommerce marketing related with the myriad of online retailers we work with. We have been running this event since 2007.

  • What are your reasons for hosting this type of event? 

eCommerce is so fast moving and the conference is great way for retail brands to stay up to date with both best practice and new innovations. The event attracts some of the top UK retailers and our (SheerLuxe’s) strong relationships with suppliers means attendees can trust the advice given on the day. It’s also a great opportunity for brands to network with their peers.

  • What kind/size of brands attend the event? 

From fashion and beauty to furniture, kids wear and food, a mix of top retailers, medium enterprise brands and entrepreneurs will be represented at the event, so as well as a depth of knowledge there is something for everyone.

Confirmed speakers for this year’s event include marketers from Avenue 32, notonthehighstreet.com, Reiss, Rude Health, La Perla and many more.

  • How important is it for merchants to attend?

This year we’re talking about the latest trends in affiliate marketing. It’s something all retailers want to get right but like everything, digital is evolving. We’ll be talking about everything from the impact of social media on affiliate activity to the complexity of data.

  • What type of talks are going on throughout the day and what type of knowledge can guests expect to gain? 

Dedicated seminars, panels and Q&A sessions will cover a range of important topics, including, an in-depth discussion of emerging eCommerce trends; how to utilise video content; successful lead generation techniques; the truth about marketing to millennials; the importance of personalised media and more.

Guests will hear case studies, techniques and predictions to help strengthen their knowledge of the industry’s future and support the creation of sustainable, targeted and successful eCommerce strategies.

If you would be interested in attending Sheerluxe B2B conference on the 7th and 8th June we are offering a 30% discount on all tickets using the promotional code: SHEERRETAILER30

Serena Masih

Serena Masih

Serena is a Sales and Marketing Executive at affilinet and her main responsibility is to provide ongoing support to both the Sales and Marketing teams. Serena maintains the sales and marketing database, events, communications support and manages affilinet's social media and online presence.
Serena Masih

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