On the 29th and 30th April, we exhibited for the first time at the Traverse Blogger Conference. The event, held at Ravensbourne, London, saw 200 bloggers in attendance across the two-day event. Bloggers got the chance to attend a variety of talks as well as meet several brands that they could collaborate with.
The affilinet stand included a Cyclone Maze where attendees had the chance to win a £50 voucher for the person who gained the highest score. We also provided plenty of space for attendees to have a chat with the team about affiliate marketing, brands on the network and the sign-up process.
On day one of the conference Mary Ellen Cotter, Affiliate Development Manager presented to a full house about affiliate marketing and how affilinet could help them monetise their blog. Everyone seemed really engaged and asked a number of questions throughout the talk.
Here’s what our team thought about the event:
Eleni Savva, Affiliate Marketing Assistant
“The Traverse event was a fantastic opportunity to meet bloggers face to face and get feedback and thoughts about the industry in general from various aspects as well as from the guys that were already on our platform. I also managed to catch a seminar by Abi King on ‘How to create successful professional partnerships based on the written word’ which was a nice bitesize lesson for myself. Overall, a great event to meet new people and learn something new!”
Mary Ellen Cotter, Affiliate Development Manager
“I’ve attended a couple of conferences where we have exhibited, but this is the first time that we have exhibited at Traverse. It was also extra exciting for me, as I presented my first ever talk. I conducted a session, titled ‘Affiliate Marketing 101’. I discussed the concept of affiliate marketing, and how bloggers can become influencers for brands. After, I had a really great opportunity to talk to bloggers and get their thoughts on monetisation. Throughout the weekend, a lot of bloggers visited the stand and we got to have some interesting discussions as to how we could work together. I think it’s quite valuable to attend conferences such as Traverse, for this reason.”
Aaron O’Dwyer, Senior Account Executive
“This was the first Traverse conference which I have attended and I thought that it was a great opportunity to engage on with a wide array of bloggers in both a professional and personal level. I found it very beneficial as the opportunity to meet bloggers en-mass are few and far between outside of conferences such as these. My personal highlight was hearing the various propositions that each blogger offered and facilitating partnerships with some of the most suited advertisers on our network. Overall I thought the Traverse was beneficial for everyone who attended the conference over the weekend, regardless of their digital experience.”
Yusef Mirza, Account Executive
“This was my first time attending Traverse and although I didn’t know exactly what to expect I knew it would be a great opportunity to talk to a range of bloggers, get their thoughts on the affiliate industry and gain insight into some of the challenges they face. I typically don’t work with many bloggers on a day to day basis so it was especially eye opening for me. Many people visited the affilinet stand and it was great to have face to face discussions on ways that we can work together, it was particularly rewarding helping those looking to take their first steps towards monetisation. I found the experience extremely rewarding and would recommend that everyone attend at least once, particularly those like myself who are relatively new to the industry.”
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