Following the announcement last month and application to the merger control authorities, Awin and affilinet have received all mandatory approvals for the transaction. The merger is now set to complete in early October 2017 and the management teams of both businesses can begin the process of building the new, unified company.
The company, operating under the Awin brand, will have joint shareholders; leading European digital publisher Axel Springer owning 80% and German internet services provider United Internet owning 20%.
The merger will combine the resources and cultures of two leading European affiliate marketing networks into one global entity, scaling operations with the aim of providing unrivalled service, sophisticated technology and increased international reach for its partners.
Mark Walters, CEO of Awin: “We are looking forward to meeting all our new colleagues so will embark on a tour of the affilinet offices. We have exciting plans for growth and want to put our best minds from both companies onto the task of building the network of the future”.
Christian Würst, CEO of affilinet: “It is great that we will be able to start the collaboration with our colleagues from Awin so quickly. This is a unique opportunity and we are looking forward to exchanging ideas to drive future growth and innovate the industry.”
Any changes affecting Awin’s partners will be communicated well in advance. Having embarked on a number of successful mergers and acquisitions the Awin management team are ideally placed to minimise any impact on its partners whilst maximising the benefits of a united proposition.