Publisher Focus: Kate Knight, UK Account Manager, Savoo

 

 

 

For our latest addition to our Publisher Focus series, I decided to sit down with Kate Knight, UK Account Manager at Savoo to find out her role and what are Savoo’s unique selling points.

  • Hi Kate, can you explain what does your role involve at Savoo?

UK Account Manager / Events and all the fun stuff!

I joined Savoo back in 2012 as the sixth employee so I have been here from the very early days and have adopted quite a varied role which is fun. I work on the sales team at Savoo, I’m responsible for managing new and existing accounts and business development. I also manage the Savoo newsletter and our internal company events and socials.

The Savoo business model has changed a lot in the last 18 months and we now have a big charity focus and we are trying to differentiate ourselves from others in the market with a unique offering. I’m excited to be part of the business with the new model and vision!

  • Can you describe a typical day at work?

My day always starts with breakfast. I get into work a little early and settle myself in with a good feed before opening my emails and seeing what has gone on overnight. We are a US owned company so we really do run 24 hours of the day. Things don’t just stop and shut down when the London office closes as our LA team and operations are online.

Once everyone has arrived we normally spend 10 mins arguing about either the temperature of the air con, or what music we are going to have on, as no one can agree on either subject.

My day to day is often spent on the phone to clients discussing promotional opportunities or planning in exposure for key dates. If I’m not on the phone doing this then I’ll be out at a meeting discussing things or at a networking event. Wednesdays and Fridays are newsletter set up days, so these are the days where I’m chasing up clients for voucher codes, CPA increases or confirming tenancies for placements. They are often the busiest days and the ones that can test me to my max.

Each week I catch up with my other departments, charity partnerships, SEO and the search team. We all work very closely to try keep all projects open and accessible to all employees. Current topic of conversation – Christmas!

Aside from all the nice things I do day to day, I also deal with problems and issues that come up such as links or codes not working or talk to clients and explain why their 10% off post-it notes didn’t generate millions of pounds for their business.

As I’ve been with Savoo for so long, every day is spent talking to friends which is what I love. It’s a nice feeling to be part of an industry where everyone is so friendly and nice and it makes your job so much more enjoyable!

  • Can you tell me about Savoo and what is your unique selling point?

Historically Savoo has always been a voucher code site, with traditional voucher code competitors. But this changed around a couple of years ago when we had the chance to explore an opportunity to be something a little different.

Savoo decided to change the business model from being just a voucher code site to be an online fund-raising platform. When someone comes to Savoo they can now make savings using our deals and vouchers, and donate money to a charity of their choice, which is funded by Savoo. Although we are very much still a voucher code/deal site, this part of the business is growing very fast and we are really excited about the direction its going.

This business model change has allowed us to stand out in the market and be a little different, innovation is key, and Savoo has always tried to embrace opportunities like this as much as possible!

  • What advice would you give to someone who has just started in the industry?

Put yourself out there. When I first joined the industry nearly six years ago, it was very much in its infancy. Affiliate Marketing was new and fresh, as was Savoo. I was thrown into the deep end and attended all the networking events, parties, affiliate days out and more parties! Between all the fun I had to get out there and attend meetings as this is the best thing you can do! Don’t sit behind a desk or on email, get out there and talk to people and educate yourself. I still learn so much about this ever-involving industry by meeting new people.

  • What are your thoughts on Attribution?

Attribution is such a topic of conversation right now, yet it appears no one really wants to make the move to change things too drastically. Networks currently reap the benefits of the way the attribution model works on the traditional last click basis and while I think everyone can agree that other players in the funnel should be rewarded, it becomes very grey as to how this can happen.

The industry has changed a lot since I first joined and it’ll continue to do so. We live in a world of influencer marketing with paid content on blogs, Instagram, Facebook, snapchat and many more channels that affect our spending/purchasing habits and yet the one thing that never changes is that people want to save money. That’s where Savoo come in and you can donate to a charity every time you save money through us!

I think retailers need to look at how budgets for influencers and bloggers are allocated – I know from working with these kinds of people that they often have hefty prices on the work they do, as well as wanting rewards on a flat fee. I think it would be naive to think that they would be happy being treated as a standard affiliate publisher on a % or low value pay-out.

This is a topic that will never disappear, but I think it’s important to acknowledge that this industry has come a long way, and some of the biggest influencers and players within this industry have paved the way for other successful businesses to grow and develop off the back of the last click model.

  • The affilinet team are obsessed with travel, where is the best place you have been to? Why?

That’s tough because I’ve been lucky to travel quite a lot. I might have to mention an overall trip because it was truly spectacular. Back in 2008 I drove around South Africa, from Cape town, through Namibia, Botswana, Mozambique, Swaziland and back to Cape Town. It was about 9000km in total. An incredible experience of wild animals, scuba diving, trekking into desserts and sleeping on rover banks. Not sure I could really choose one place after experiencing all of that.

  • Our affiliate team love their afternoon treats. What is your favourite snack of choice?

Cheese and Salami. I eat my body weight in cheese most days. I also get super angry when people steal my cheese and think I won’t find out!

Serena Masih

Serena Masih

Serena is responsible for affilinet’s marketing strategy in the UK and for raising brand awareness through events, PR and other marketing activities.
Serena Masih

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