United Internet and Axel Springer are creating a leading affiliate network!
Today, the shareholder of the affilinet group, United Internet AG, reached an agreement with Axel Springer AG, shareholder of AWIN AG, to merge their activities in affiliate marketing to create a strong global player. affilinet GmbH, as well as its subsidiaries, and AWIN AG, shall be consolidated under AWIN.
This consolidation will create a platform for accelerated growth domestically and internationally. As a result of combining the expertise, competences and coverage of AWIN and affilinet, we are increasing international opportunities for growth for our customers, such as in the field of influencer marketing and mobile advertising. Additionally, the combined development teams can speed up technical innovations for advertisers and publishers.
With 100,000 active publishers and 6,000 advertisers, AWIN is one of the largest affiliate marketing networks in Europe. affilinet is the oldest network in Europe with 50,000 active publishers and 3,500 advertisers. Since January 2017, the American company ShareASale has also been part of the AWIN Group. Affiliate Window and zanox were merged under the AWIN brand in March 2017.
Nothing will change for you as our customer in the coming months. Your team, contracts and customer service shall remain the same until further notice. After the antitrust authorities have granted their approval, making the merger legally binding, we shall provide more detailed plans on next steps.
Christian Würst Peter Rowe
CEO affilinet Group Managing Director UK
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