Getting to know Eilidh Whyte, Senior Account Manager, affilinet



Eilidh recently joined the affilinet team as a Senior Account Manager. I decided to sit down and ask her a few questions about her new role and what attracted her to the industry. Find out more below.

  • You recently joined affilinet, what do you think so far?

Everyone has been so friendly and welcoming, starting at the same time as a couple others has meant there is a really good amount of enthusiasm in the office. Everyone wants to make a big influence in their respective accounts. Managing only one account has allowed me to give it the concentration it deserves.

  • Tell me about your previous experience?

I have had several jobs in many industries throughout my office life. I started life in traditional marketing at a subsea engineering company back in the homeland, I then moved to New York and worked in a structural engineering firm. When returning to the UK I moved to London and started my digital marketing career in gambling. Which, although I chose to leave the industry, taught me a lot.

Most recently I was working for an online travel agent called Loveholidays. I ran all online partnerships, which included the META partners, affiliate program, retargeting, tourist board partnerships and card link partners.

  • Tell me a bit about your new job role as?

I am a Senior Account Manager and I’m running the Thomas Cook account. I am looking forward to introducing the brand to new partners who can achieve their new goals and session targets.

  • What attracted you to the industry?

I feel it suits my personality perfectly. Highly analytical but still a big emphasis on personal relationships which I enjoy.

  • What advice would you give to affiliates looking to work with Thomas Cook?

Write great content about specific destinations and try to invest in good META software.

  • Where has been the best place you have travelled and why?

New York is still my favourite place. The list is endless …

  • Hot summers
  • Snowy winters
  • Broadway
  • Off Broadway
  • Dollar Chinese dumplings
  • Dollar slice pizza
  • Rooftop bars
  • Speakeasy bars
  • Bottomless margarita brunch

If you ever need recommendations I love to make them.

  • Describe yourself in 3 words?

Enthusiastic, positive, strange

  • Finally, what was the last purchase you made online?

A Mickey backpack in preparation for my upcoming Disney World trip.

Serena Masih

Serena Masih

Serena is responsible for affilinet’s marketing strategy in the UK and for raising brand awareness through events, PR and other marketing activities.
Serena Masih

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