The Importance of a Good Feed. Part 2 of 2

If you tuned in last week you will have read part 1 of this 2 part post where we reviewed some reasons why a good feed is vitally important.  This week we look at 3 feed marketing specialists and how they help advertisers push products in a smarter and more efficient way, please note that all prices mentioned are indicative and may change over time or due to the scale of the work involved.


Company Background

FeedSpark builds feeds for online retailers. It has built its business around the principle that a company’s product feed is one of the most powerful – but often under-exploited – marketing tools a merchant has. Whilst significant investment is usually made in building data-rich websites, sometimes little thought goes into creating a strong product feed.
FeedSpark offers clients a range of Business Insight, Analysis and automated Marketing tools that drives higher clicks and conversion rates across affiliate channels. In addition it can provide detailed competitor analysis tools allowing clients to identify key products to promote.  With client’s around the world (from Interflora in the UK all the way to BigW – aka Woolworth’s – in Australia) FeedSpark recognises that excellent support is critical to its customers’ continued success and growth. Telephone and email support comes as standard with most technical and system amendments covered by default. There are no nasty lock-ins to contracts or restrictions over what can be done with the data.

Core Product / Service Offering

– Feed creation and distribution: from £350 per month
– Feed management platform: from £250 per month
– Affiliate Feed Builder and other tools: from £125 per month
– Google Base optimisation tool: from  £250 per month
– Automated Social Media marketing: from £250 per month per channel
– Competitor Price Analysis: From £250 a month
– Affiliate Portal: from £1k


FeedSpark’s key USP lies in its flexibility and range of services that extend well beyond the affiliate channel to uses cases such as competitor intelligence and internal reporting. It’s market-leading feed management system enables feeds to be created within minutes without the need for any development work. Its social media integrations are also pretty neat and great for SEO!

Contact Details

Andrew Culpan
Business development director
Tel: +44 (0) 7977 080 091

Matt Rogers
Tel: +44 (0) 7958 002 382 



Company Background

Founded by Cambridge computer science graduate Robert Durkin (CEO) and Lee Brignell-Cash (MD). FusePump was one of the first feed marketing businesses to make an impact in the UK affiliate marketing space.  FusePump provides an end-to-end service meaning its technology doesn’t demand any technical knowledge or management time on the part of its clients. It serves clients in the retail, travel, mobile and entertainment sectors – including Argos, John Lewis, Tesco Direct,, Orange and Sky.

Product / Service Offering

Product data feed production, integration and optimisation into the following channels and applications:

– Affiliate Marketing
– Behavioural Retargeting
– Bespoke Integrations and Platforms
– Comparison Shopping Engines (CSE’s)
– Dynamic Advertising
– Email Marketing
– f-Commerce & Social Media
– Google Shopping
– Mobile Marketing
– PPC Automation

Additionally, the production of tools that feed consumers can use to deploy their feeds:

– FeedCreator
– AdCreator
– WidgetCreator
– Performance Marketing Hub

Prices start from £500 per month for the most basic feed creation and deployment services.


FusePump are a product data technology consultancy with the capacity to deliver and manage product level marketing solutions through ALL online product marketing channels.

Contact Details

Mart Xufre
Business Development Director
Tel: +44 (0) 207 199 7857 




Company Background

GoldenFeeds came to the market with some amazing, unique technology for datafeed generation.  They are part of ForNova which was established in 2008 and currently holds multiple patents in the fields of deep-web information extraction.  Leading the businesses development in the UK is Darren Newmark (previously at LinkShare), whilst back in Israel the large tech development team led by ex Intel senior managers continues to push the software forward.  Current clients include Sony, Radley, Expansys, Speedo, Urban Outfitters, and many more.

Product / Service Offering

– Feed generation and delivery to Affiliate Network
– Google product search optimization
– Each additional marketing channel (e.g. Price Comparison, Retargeting)
– The Affiliate Feed Customisation Platform
– Free add ons such as monitoring, additions/changes to the feed and more


GoldenFeed’s main selling point is the speed of setup, cost involved, no need for any tech integration or assistance and they can work in any language across the world.  Looking at base service levels their prices are very competitive which makes them a good option for not just large high street businesses, but also small and medium size enterprises.

Contact Details

Darren Newmark
Director, UK Sales
Tel: +44 (0) 203 427 5575 |

Paul Brown

Paul Brown has over 7 years in online, 6 of those in affiliate marketing.At affilinet Paul is a Senior Strategy Manager and also the UK office’s Product Champion. Paul has an extremely high level of technical know-how and was responsible for developing our Pay Per Call technology and retargeting solution. He has spoken at several industry events, including ad:tech, Affiliates4U Expo and the IAB Affiliate Forum. Previously Paul was Affiliate Executive at Carphone Warehouse and Affiliate Manager at Alliance and Leicester.
Out if hours Paul is at his happiest drinking wine, eating cheese, travelling the world, playing sport and discovering new music and film.

Latest posts by Paul Brown (see all)

Leave a Reply

Your email address will not be published. Required fields are marked *